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About us

We turn organizational culture into data for better decisions.

We were founded to tackle one of the greatest challenges in managing diversity, equity and inclusion: fragmented measurement.

Our technology platform combines the assessment of organizational management processes with analysis of the real experiences of the people who work within them.

Our purpose is to make social sustainability measurable, understandable and useful for decision-making.

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DEI Standard Index® · Integrated view
Organizational managementAssessment
People’s experiencesImpact
Gaps and opportunitiesAnalysis

Illustrative visual · Does not represent actual client results.

Why we exist

What an organization does matters. So does what its people experience.

Understanding an organization’s policies, processes and initiatives is only part of the picture.

The other part is understanding whether those efforts translate into genuine experiences of equality, diversity and inclusion for its people.

At Be(in) Mindset, we believe both perspectives must be assessed together. That is why we have developed the technology and standard that enable organizations to measure what they do, understand the impact they make and identify gaps between their commitments and outcomes.

Without unnecessary technical complexity. With methodological rigor, actionable insights and transparency.

Science, data and technology

Where scientific rigor meets digital scalability.

We are a technology company specializing in diversity, equity and inclusion assessment. Through the DEI Standard Index®, we combine scientific methodology, data analytics and automation to turn complex information into practical insights for business management.

01

Advanced analytics and risk identification

We analyze organizational composition and management processes to identify gaps, opportunities and early signs of potential DEI risks.

02

Diversity and intersectionality

We consider multiple dimensions of diversity and how they interact, safeguarding confidentiality and promoting responsible data handling.

03

Traceability and verification

We turn assessments into indicators and reports that support monitoring and accountability. Issued certificates incorporate blockchain technology to protect their integrity.

See the DEI Standard Index® in action.

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Aligned with the 2030 agenda

Our commitment to the Sustainable Development Goals.

Be(in) Mindset’s technology helps organizations measure and improve aspects of social sustainability relating to gender equality, decent work, reduced inequalities, responsible practices and partnerships.

Our work is particularly aligned with SDGs 5, 8, 10, 12 and 17.

United Nations Sustainable Development Goal 5United Nations Sustainable Development Goal 8United Nations Sustainable Development Goal 10United Nations Sustainable Development Goal 12United Nations Sustainable Development Goal 17

Alignment with the SDGs does not imply endorsement or certification by the United Nations.

Technology to amplify impact

We are building a network for DEI transformation.

We believe technology reaches its full potential when it supports the people guiding organizations through transformation.

As well as working directly with businesses and institutions, we have developed a partnership model for consultancies and specialist professionals. Our SaaS platform enables DEI assessment to be integrated into consultancy, organizational transformation and social sustainability projects.

01

More efficient assessments

We automate data collection and processing, reducing the operational effort required for organizational assessments.

02

Insights that drive action

We turn findings into indicators, risk maps and improvement opportunities that help define priorities and action plans.

03

Results you can demonstrate

We make it easier to track indicators over time and identify gaps, helping organizations assess the impact of their initiatives.

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Innovation and recognition

A journey combining technology, entrepreneurship and social impact.

Be(in) Mindset’s development and the entrepreneurial leadership behind it have received recognition in innovation, diversity, equality and business transformation.

Awards and recognition

2022 · Winner

DIVEM Awards · Innovative Experience

Award presented to Be(in) Mindset.

2023 · Runner-up

Women Startup Challenge · WomenLiderTIC

Recognition of women-led technology entrepreneurship.

2023 · Award

Career Achievement · SIIDD / Igualia

Recognition of our co-founder’s professional achievements.

2023 · Award

Influential BusinessWoman Award

Recognition of our co-founder’s business leadership.

2024 · Recognition

Diversity & Inclusion · ASODAME

Recognition of a commitment to diversity and inclusion.

Institutional support

Innovation strengthened by institutional support.

Throughout our journey, we have participated in business development, innovation, digitalization and cybersecurity programs and initiatives promoted or funded by public institutions and organizations within the business and technology ecosystem.

These initiatives have helped us develop and strengthen our technological and business capabilities.

Institutional supporters: European Union, Blockchain Center of Catalonia, Government of Catalonia, Barcelona Chamber of Commerce and Spanish Chamber of Commerce
The next step starts with data

Social sustainability can be measured. And demonstrated.

Transforming an organization begins with understanding its reality. With Be(in) Mindset, you can assess management maturity, understand people’s experiences and turn findings into actionable insights to guide decisions and demonstrate progress.

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